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The Power of Email for a Rewarding Customer Experience

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"The Power of Email for a Rewarding Customer Experience"

Enterprises must meet customer demand for quality experiences by being easy to work with, and email is a key pillar supporting that strategy.

This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financial services organizations can benefit from further evolving email as a channel.

  • 79% of companies declare email was important to their success in 2020
  • Email is 40x more effective for customer acquisition than Facebook or Twitter
  • Companies with strong omnichannel engagement strategies retain on average 89% of customers, compared to 33% for companies with weaker omnichannel offerings

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