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The four key pillars of a successful hotel commercial strategy

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"The four key pillars of a successful hotel commercial strategy"

Predict, price, distribute & analyse

Now in 2022, with over two years of COVID-19 behind us, it has become clear that revenue management, marketing, sales and distribution teams can no longer work independently of one another.

Now is the time to develop a successful commercial strategy and bridge the gaps between departmental silos.

But how do you make this a reality? The answer - the four guiding pillars of: predict, price, distribute and analyse.

This eBook will provide with the basis to develop a holistic commercial mindset and a commercial strategy by utilising real-time historical, current and future-looking data to get the best out of your commercial teams and improve business performance.

 

What is in the free eBook?

An overview of commercial strategy and why there is the need to build a holistic commercial strategy at your hotel

Predict: how you can spot demand with forward looking data, uncover new revenue opportunities, and create more targeted marketing campaigns

Price: how to set the right rates and build a successful discounting and promotional strategy with advanced rate intelligence data

Distribute: how to monitor disparity and optimise your channel mix

Analyse: how you can monitor, analyse and refine the strategies of all commercial teams with a business intelligence solution


Offered Free by: OTA Insight
See All Resources from: OTA Insight

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